Last updated: November 02, 2023. To see prior the version, click here.
What are Interest-Based Ads?
Interest-based ads are sometimes referred to as personalized or targeted ads that are based on your browsing behavior across different websites, browsers, or devices. For example, if on a first online visit, you browse on website A, then on a subsequent visit to website B, you may see content and advertising that is personalized to you based on your browsing history on website A. In other words, if a user visits a home improvement site, she might see home improvement-related ads on another site she visits. In short, interest-based ads try to show you ads that might be of interest to you. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organizations).
How do we work with third parties to show you interest-based ads?
We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve.
We also may use Google Analytics Advertiser Features to optimize our business. Advertiser features include:
• Remarketing with Google Analytics
• Google Display Network Impression Reporting
• DoubleClick Platform integrations
• Google Analytics Demographics and Interest Reporting
By enabling these Google Analytics Display features, we are required to notify our visitors by disclosing the use of these features and that we and third‐party vendors use first‐party cookies (such as the Google Analytics cookie) or other first‐party identifiers, and third‐party cookies (such as the DoubleClick cookie) or other third‐party identifiers together to gather data about your activities on our Website. Among other uses, this allows us to contact you if you begin to fill out our check‐out form but abandon it before completion with an email reminding you to complete your order. The “Remarketing” feature allows us to reach people who previously visited our Website, and match the right audience with the right advertising message
You can also generally opt out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt out pages on the NAI website and DAA website.