Advertising Preferences

Last updated: April 02, 2024. To see prior the version, click here.

What are Interest-Based Ads?

Interest-based ads are sometimes referred to as personalized or targeted ads that are based on your browsing behavior across different websites, browsers, or devices which is shared between various parties.  For example, if on a first online visit, you browse on website A, then on a subsequent visit to website B, you may see content and advertising that is personalized to you based on your browsing history on website A.  In other words, if a user visits a home improvement site, she might see home improvement-related ads on another site she visits.  In short, interest-based ads try to show you ads that might be of interest to you. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organizations).

How do we work with third parties to show you interest-based ads?

We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve.
Third party advertisers or advertising companies working on their behalf sometimes use cookies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address or other information, including personal information, when this happens. They may also use cookies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of SUNSTAR. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one. For information on how to control and delete cookies (including third party cookies) please visit our Cookies Notice.

We also may use Google Analytics Advertiser Features to optimize our business. Advertiser features include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

By enabling these Google Analytics Display features, we are required to notify our visitors by disclosing the use of these features and that we and third‐party vendors use first‐party cookies (such as the Google Analytics cookie) or other first‐party identifiers, and third‐party cookies (such as the DoubleClick cookie) or other third‐party identifiers together to gather data about your activities on our Website.  Among other uses, this allows us to contact you if you begin to fill out our check‐out form but abandon it before completion with an email reminding you to complete your order.  The “Remarketing” feature allows us to reach people who previously visited our Website, and match the right audience with the right advertising message.

Advertising Preferences

You can opt out of Google’s use of cookies by visiting Google’s ad settings

You can also generally opt out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt out pages on the NAI website and DAA website.